One thing that I always push hard with my clients (as well as in this newsletter), is the importance of differentiating your business from the competition.
Without any real competitive advantage, your clients, customers or patients will more easily be courted away from you by the competition with the promise of cheaper prices or fees.
It also makes it so much harder to win business in the first place—and then price inevitably becomes the motivating factor.
YOU HAVE TO MOVE AWAY FROM THIS ALL TOO COMMON SCENARIO AS SOON AS YOU CAN.