SEPETEMBER NEWSLETTER
One thing that I always push hard with my clients (as well as in this newsletter), is the importance of differentiating your business from the competition. Without any real competitive advantage, your clients, customers or patients will more easily be courted away...
AUGUST NEWSLETTER
As I write this, it’s mid-July. In the UK all the winter sports teams should have finished ’off-season (rest) and be well into ’pre-season (training to get ready for the forthcoming season). Unfortunately Covid-19 has obviously still disrupted the ’normal’ schedule,....
JULY NEWSLETTER
Positioning you and your business as being expert in what you do is very important and there are many advantages. Arguably the biggest one is that it takes you away from commodity- type selling and into value-added selling! With the development of the internet over...